– days left

Self-improving AI agent for Amazon titles and Item Highlights

Optimize Measure Learn
Book a 15-minute demo

A 15-minute walkthrough, on your own listings.

Projected impact +$296/mo
Before

16 oz Ceramic Insulated Travel Mug - Vacuum-Insulated Stainless Steel Travel Coffee Mug - Coffee Tumbler with Ceramic Interior and Splash Guard - Electric Cobalt

161 / 200
After
Title 64 / 75

Ceramic Lined Travel Mug Coffee Tumbler 16 oz, Insulated, Cobalt

Item Highlights 120 / 125

No Metallic Taste, Leak-Proof Lid, Dishwasher Safe, BPA-Free, Hot 12Hr Cold 24Hr, Slim Fits Cup Holders, Electric Cobalt

01

Locks in “ceramic lined travel mug”, the top category keyword at 14,882 searches a month.

02

Keeps “travel coffee mug”, about 12,000 searches a month, the main product type.

03

Moves the converting features into Item Highlights: leak-proof, dishwasher safe, BPA-free, no metallic taste.

What changes on July 27

  • Titles cap at 75 characters

    Down from ~200, every category except media.

  • A new 125-char Item Highlights field

    Searchable, shown with your title, weighted above back-end terms.

  • Miss it and Amazon rewrites your title

    Its AI, on its own schedule. A weak rewrite can cost you sessions, ranking, CTR and CVR.

Today
Title · up to ~200 characters
From July 27
Title · 75 max
Item Highlights · 125
every category except media new · searchable

Superfuel has analyzed hundreds of thousands of titles, and made thousands of live title changes.

Every one is measured against ad spend, price, season and many more factors, so the lift you see is the title's own.

Real changes, measured by Superfuel
  • Recipe card protectors

    Added “Crystal Clear”, the phrase customers use most in the reviews.

    CVR
    7.42% → 8.38%
    +$0/mo
    incremental· High confidence
  • Spice & seasoning gift set

    Added “Cooking Gifts for Men” plus a seasonings-set keyword.

    After stripping out the Father's Day seasonality bump.

    CVR
    6.76% → 7.98%
    +$0/mo
    incremental· Medium confidence
  • Disposable party tablecloth

    Moved “disposable plastic tablecloth” (13k searches/mo) into the title, rebuilt the highlights.

    After stripping out a price and ad change.

    CVR
    3.75% → 7.02%
    $0/mo
    up from $636/mo· High confidence
  • Party glassware set

    Full title rebuild on the listing.

    +$0/mo
    incremental· High confidence

What customers say

For one of our ASINs the title change added an increase of $6,500 in revenue, even with category searches down. And I don't question this metric, because Superfuel provides all the data to back it up.
Yvonne Schmidt
Senior Manager, Fellow
It takes out the other stuff, the ad spend, the price changes, and shows how much the change itself actually did. That's the part I liked.
Akshay Ajeesh
Manager, Ring Binder Depot
It's easy to change a title. Anybody can do that. What I actually want is the feedback: what's working, what's not, and why. That part matters more to me.
Saeed
Founder, a prominent drinkware brand

How the agent works

01 Reads

Reads your data, and your competitors'

Before it writes a word, the agent reads the numbers that decide what a title should say.

Reads
Keywords + search volume
Sessions · CTR · CVR
Price vs competitors
Verified specs
What worked before
02 Writes

Picks a strategy, updates both fields live

It picks the strategy that fits the product, writes the title and Item Highlights inside Amazon's limits, then waits for your approval or ships on its own.

Writes
Title 64 / 75
Ceramic Lined Travel Mug Coffee Tumbler 16 oz…
Item Highlights 120 / 125
No Metallic Taste, Leak-Proof Lid, Dishwasher Safe…
03 Measures

Measures the real impact, after it goes live

Sales move for a dozen reasons at once. The agent strips out every other factor to isolate the title's own effect, then calls it: keep, monitor, or revert.

Measures
Ad spend stripped out
Price & deals stripped out
Seasonality stripped out
…and many more stripped out
Verdict Keep

The 6 strategies the agent chooses from

Agent’s pick

Protect & Convert

one or two dominant, high-traffic keywords

optimizes Sessions, CVR
Agent’s pick

Clean Hook + Benefit

considered purchases, where a clean title wins the click

optimizes CTR, CVR
Agent’s pick

All-Rounderdefault

no single money keyword, needs balanced coverage

optimizes CTR, Sessions, CVR
Agent’s pick

Widest Net

commodity or long-tail products that rank for almost nothing

optimizes Sessions
Agent’s pick

Clean + Findable

the broad middle: a clean title plus a keyword list

optimizes CTR, Sessions
Agent’s pick

Comparison-Ready

spec-driven, comparison-heavy products

optimizes CVR, Sessions
Honesty over hype

How it knows the change worked

After a change goes live, the agent measures its real sales impact and isolates the title's own effect.

  • Strips out price, deals, ad spend, and season
  • Gives a verdict: keep, monitor, or revert
  • Tells you when the data is too noisy to judge
+0% observed sales after the rewrite
What actually drove it of the +75%
  • Prime Day price drop 56%
  • Deal badge on the listing 30%
  • Category demand up 14%
  • The title's own effect 0%
Monitor until there is a clean read

Frequently asked questions

No. You approve every change before it goes live. Auto-publish is optional and set per product.

The agent monitors every live change and automatically reverts anything with a negative impact. Every change is logged, so you always see what happened.

About 2 to 4 weeks. That is how long the agent needs to isolate the title's real impact from ad spend, price, and seasonality.

No. You can try it on your ASIN without connecting your Amazon account.

A new searchable field Amazon adds with the split, up to 125 characters. It sits beside your title to help you get found and convert.

The two-field format is permanent. The agent keeps optimizing both fields and measuring the results.

– days left until Amazon rewrites titles

See it run on your own catalog.

Watch the agent rebuild and measure your listings.

Book a 15-minute demo