Meet the teams who win on Amazon
Amazon marketplace managers use Superfuel AI to manage their business with cutting edge efficiency. From small brands to large enterprises, they save time, use high quality insights and take faster actions.
Blue Nectar: premium beauty and skincare brand
What challenges do you face when analyzing Amazon sales?
Sanjeev: Amazon requires constant attention due to many factors, unlike other platforms. With 150 products in our portfolio, each having 300-400 targetings, monitoring is crucial. Issues can arise at the product level, making it hard to pinpoint sales drops. For example, even when our overall account is performing well, specific ASINs may underperform.
When did you realize the impact of Superfuel?
Sanjeev: We started using it a month ago, recommended by our founder after trying other tools that lacked actionable insights. Initially, we couldn't determine why conversions dropped, even when everything seemed fine. Superfuel helped us identify issues like search rank declines and low stock at specific locations, revealing problems we wouldn't have caught otherwise.
Which Superfuel feature is most helpful?
Sanjeev: The ability to pinpoint the exact reasons for conversion issues is very valuable. Superfuel identifies problems like negative reviews or inventory issues, and highlights when profitable targeting is failing.
Ecoright: eco friendly bags with 5 million units sold
When did you first realize the impact of Superfuel?
Rahul: We often lack detailed data to identify sales drops. Most information is available only weekly or monthly, making it hard to determine if a campaign or SKU is responsible for a decline. We need granular analysis to understand which specific SKUs are underperforming. Superfuel points us to that detailed insight, saving us time on manual reporting and allowing us to focus on the right ASINs.
How has Superfuel changed your approach to Amazon analysis?
Rahul: Superfuel offers a summary that highlights what's working and what's not, guiding our team. For instance, if we see a dip in our bestsellers during peak traffic months, Superfuel helps in finding what to be done. It also allows us to compare paid and organic conversion rates more effectively.
Which Superfuel feature helps you the most?
Rahul: If we notice a significant drop in sessions for our bestsellers, Superfuel alerts us, allowing us to assess the cause and adjust our performance marketing spend accordingly.
