12 AI teammates that Amazon sellers should try today

21 January 2025
Ben Mathew

A big thank you to the experts who reviewed this blog and share their inputs: Ritu Java , Chris Purcell , Mustafa Tarwalla , Max Sinclair , Jeremy Abend, Shaantnu Anand and Aniket R.

McKinsey estimates that AI could unlock $160–270 billion in additional profit for consumer goods companies.

AI will be used to either generate more revenue with the same costs, or reduce costs further. As per McKinsey the greatest concentration of AI applications will be in the following areas: consumer insights, demand creation, and customer / channel management.

8 areas where AI can be new teammates for Amazon sellers

As per Sequoia Capital’s recent talk, close to $50 billion was invested in AI last year. This will continue to power rapid growth in innovative AI applications, and we can expect to see a lot of that in 2025.

AI applications for Amazon sellers can now understand complex instructions, reason independently to generate human-like output, produce high-quality images, videos, and audio, and perform repetitive tasks like browsing or clicking buttons.

Here are 8 areas where Amazon sellers can use AI today, either through ready-made tools or platforms like ChatGPT:

  1. Listing images: Create lifestyle images optimized for Amazon listings. Upload just your product photo and prompt the required background.

  2. Listing videos: Create 5–10 second videos featuring your products. Merge many such videos to create a brand / product trailer.

  3. Listing titles, bullets, descriptions: Generate rank-optimized listing content that already accounts for important search terms, search volume and your product specifications.

  4. Review analysis: Gain insights to improve product or create better converting listing content from your own or competitor reviews.

  5. Keyword identification: Identify relevant long-tail keywords and negate irrelevant ones.

  6. Pricing: Determine optimal pricing based on past sales, past discounts, traffic, CvR, BSR, inventory levels, and competitors' pricing and sales trends.

  7. Demand forecasting: Predict expected sales based on sales velocity, seasonality, and competition’s recent changes.

  8. New product research: Identify gaps using customer reviews, search volume, and competitor sales

Additionally, 2025 is expected to be a BIG year for AI agents that will understand complex instructions and run real-time task execution. I’ll be sharing more on that in another post soon.

12 AI tools Amazon sellers should try today

Below are some of the cutting edge AI tools sellers use to improve their productivity and get better results. We’ve tried to capture the best tools in each category based on our limited testing. We will continue to update this list. If we have missed any, please DM or comment below so we can look at them and update the list.

1. Ecomtent (for product listings)

Generates lifestyle images, A+ content, listing titles, bullets, and descriptions. You can get granular with editing by modifying pre-loaded prompts. You can move around elements in the images and use your brand images. The tool provides visibility into the item Data Quality Score (an internal Amazon metric) and offers a Cosmo score indicating how it aligns with Amazon's new AI-powered search, Rufus and Cosmo - which is pretty unique. Website link | Demo video

Pricing:

Tier 1 - $160/month

Tier 2 - $399/month

Tier 3 - $1,440/month

2. Productscope (for images)

Generates lifestyle images by using your product photos and any additional lifestyle photos you upload, training a custom model for you, and creating many variations of these images. It also provides a set of lifestyle images on which you can layer your products to get realistic visuals. It recently released a video generation feature that converts your image into a 4-5 second video. Website link | Demo video

Pricing:

Tier 1 - Free

Tier 2 - $14/month

Tier 3 - $39/month

Tier 4 - $159/month

3. AI Creative Studio by Amazon (for images, videos)

Users can upload a product photo and use prompts to create multiple background images. You can then convert these images into live images with movements that look like 3-5 second videos. Website link | Demo video

Pricing: Free

4. Amelia by Amazon (AI assistant)

A chat-based assistant that answers questions about sales and business metrics. It can pull specific information, such as identifying ASINs with low conversion rates over the past week. It can also perform tasks such as raising a case for you. This is yet to be released to all sellers. Demo video

Pricing: Free

5. Superfuel AI (AI assistant)

Superfuel's AI assistant has 2 separate features. First, it identifies the root cause of sales, conversion, or traffic fluctuations, by considering 90 issue types in PPC, listing, inventory, and competitor actions. Second, it identifies opportunities to reduce wasteful ad spend by comparing spending search terms with product’s specifications and other competitors ranking for these search terms. Disclaimer: I'm one of the co-founders of this product. Website link | Demo video

Pricing:

Starting at $100/month

6. AI Assist by JungleScout (AI assistant)

Offers multiple features, including review analysis (showing positive/negative trends and product improvement suggestions), profit analysis with cost breakdown, and a listing builder that considers keyword search volume to create titles, bullet points, and descriptions. It also includes an AI chatbot that answers general Amazon selling questions based on JungleScout's resources. Website link | Demo video

Pricing: $79/month

7. Data Dive (for listing, product analysis)

Creates listing titles, bullets, and descriptions based on keywords that maximize your ranking juice (Data Dive metric). It uses keywords that competitors rank for and considers their search volume. Another feature is AI-generated competitor review analysis for new product development, as part of their larger product research tool. This tool is emerging as the gold standard for these use cases for sellers. Website link | Demo video

Pricing:

Tier 1 - $39/month

Tier 2 - $149/month

Tier 3 - $490/month

8. AI listing architect by SmartScout (for listing)

Generates listing titles and bullet points based on your product features. It helps you review important keywords with their search volume and relevancy. You can also set the tonality of the content. Website link | Demo video

Pricing:

Tier 1 - $25/month

Tier 2 - $75/month

Tier 3 - $158/month

9. Profasee (for pricing)

Analyzes holistic data points, including seasonality, events, competitor counts, competitor pricing, reviews, brand sessions, conversions, PPC, CTR, and BSR data. It tests different prices frequently over 30 days to determine the best price for your product. The tool also allows you to set price ranges, competitors, and ASIN-level goals. This is one of the best pricing tools I have seen in the market based on what other sellers have said. Website link | Demo video

Pricing:

Starting at $99/month with multiple tiers based on ASIN count and revenue

10. Xmars (for PPC)

An AI copilot that uses past data, current performance, competitor keywords, and platform trends to manage budget and bid dayparting, keyword or ASIN harvesting, negation, shifting funds to high-performing campaigns, and shutting down underperforming ones. It can be configured to operate autonomously or with granular customization. Website ink | Demo video

Pricing:

Tier 1 - $499/month

Tier 2 - Enterprise pricing

11. AMZ Listings TOS by PPC Ninja (for listing bullet points compliance)

Created using Amazon's listing guidelines. You can send your listing bullet points to this GPT-based tool, and it will point out any compliance issues and suggest edits without removing important keywords. The product is also updated with the recent 200 character title requirement by Amazon. Product link

Pricing: Free

12. VOC AI (for review analysis)

Analyzes hundreds of customer reviews for your product or competitors' products to reveal customer personas, their motivations for purchase, use cases, conversion drivers, and deterrents. Website link | Demo video

Pricing:

Tier 1 - $99/month

Tier 2 - $299/month

This list will continue to be updated. If there are specific problems / use cases for which you’re looking for an AI tool, or know of an AI tool that should be added here, please DM or comment below. We’ll take a look and update the list.