Amazon Business Reports Glossary

Introduction

Are you an Amazon seller looking to make sense of your business reports? 📊 Understanding the terminology used in Amazon's reporting tools is crucial for making informed decisions and optimizing your sales strategy. This comprehensive Amazon Business Reports glossary will help you navigate through key terms and definitions, enabling you to interpret your data effectively and take your business to the next level.

Why Understanding Amazon Business Reports Matters

Amazon Business Reports provide invaluable insights into your sales performance, customer behavior, and overall business health. By familiarizing yourself with the key terms, you can:

Analyze Sales Trends: Identify what's selling and adjust inventory accordingly.
Improve Marketing Strategies: Understand customer interactions to enhance your listings.
Optimize Pricing: Use data to competitively price your products.
Boost Conversion Rates: Learn how page views and sessions translate to sales.

Key Terms and Definitions

Below is a comprehensive list of essential terms used in Amazon Business Reports, organized alphabetically for easy reference.

Attributed Featured Offer Percentage

The percentage of page views where your product was the Featured Offer (the "Add to Cart" button). A higher percentage indicates that customers are more likely to purchase your product directly from the product page.

Attributed Page Views

The total number of times your product's detail page was viewed. This metric counts page views for individual child ASINs within a variation.

Average Offer Count

The average number of sellers offering the same product during a specific time period. A lower number could indicate less competition.

Average Sales per Order Item

Calculated by dividing the Ordered Product Sales by the Total Order Items. This metric shows the average revenue generated per item sold.

Average Sales per Order Item - B2B

Same as above but specifically for sales to Amazon Business customers.

Average Selling Price

The average price at which your units are sold, calculated by dividing Ordered Product Sales by Total Units Sold.

Average Selling Price - B2B

The average selling price for units sold to Amazon Business customers.

Average Units per Order Item

The average number of units purchased per order, calculated by dividing Total Units Sold by Total Orders.

Average Units per Order Item - B2B

Same as above but for Amazon Business customers.

Sales Performance Metrics

Featured Offer Percentage

The percentage of page views where your product was the Featured Offer. A lower percentage may indicate high competition or stock issues.

Featured Offer Percentage - B2B

The Featured Offer percentage specifically for Amazon Business customer page views.

Ordered Product Sales

Total revenue from product sales, calculated by multiplying the price by the number of units sold.

Ordered Product Sales - B2B

Total revenue from sales to Amazon Business customers.

Total Order Items

The total number of items ordered in a given period. Note that one order can include multiple items.

Total Order Items - B2B

Total number of items ordered by Amazon Business customers.

Units Ordered

The total number of individual units sold.

Units Ordered - B2B

Total units sold to Amazon Business customers.

Traffic and Conversion Metrics

Page Views

The number of times customers viewed your product detail pages. Multiple views by the same user in a single session are counted separately.

Page Views - B2B

Page views from Amazon Business customers.

Sessions

The number of visits to your product pages within a 24-hour period by a customer.

Sessions - B2B

Sessions by Amazon Business customers.

Session Percentage

The percentage of sessions that included views of your products compared to all sessions in the selected time period.

Session Percentage - B2B

Same as above but for Amazon Business customer sessions.

Unit Session Percentage

A measure of conversion rate, calculated by dividing the number of units sold by the number of sessions, then expressing it as a percentage.

Unit Session Percentage - B2B

Conversion rate for Amazon Business customers.

Inventory and Listing Metrics

Creation Date

The date when the SKU variation was created.

Image

Indicates whether your product listing includes an image. Listings with high-quality images tend to perform better.

Product Description

Shows whether your product listing includes a description. A detailed description can improve conversion rates.

Product Features

Indicates if feature bullet points are included in your listing. Bullet points highlight key product benefits.

Variation Theme

Defines how related products differ from each other, such as size or color variations.

Time Period Definitions

Day

A standard 24-hour period from 12:00 AM to 11:59 PM Pacific Time.

Week

Seven days from Sunday through Saturday.

Month

A standard calendar month.

Quarter

Q1: January 1 - March 31
Q2: April 1 - June 30
Q3: July 1 - September 30
Q4: October 1 - December 31

Year

A standard calendar year from January 1 to December 31.

Other Important Terms

Feed Type

The type of data feed you submit to Amazon, such as inventory updates or pricing changes.

Number of Feeds

The total number of data feeds you've submitted in a specific time period.

Records

The total number of records included in all feeds for a particular feed type.

Same Day Last Year

Metrics from the same day in the previous year, useful for year-over-year comparisons.

Same Week Last Year

Metrics from the same week in the previous year.

Your Amazon Presence

Refers to your product detail pages that display your inventory, pricing, and availability.

Conclusion

Understanding the terminology in your Amazon Business Reports is essential for interpreting your sales data and making informed decisions. By leveraging these insights, you can optimize your listings, improve conversion rates, and ultimately boost your Amazon business performance. Use this glossary as a reference to navigate your reports with confidence.

If you need personalized guidance or help fine-tuning your strategies, Superfuel AI can assist. Our AI-powered assistant analyzes 36+ key Amazon metrics to identify and address the root causes of sales fluctuations, helping you optimize your storefront and boost sales. Reach out to us at [email protected].

Ben Mathew, Amazon Expert

Ben Mathew is a co-founder at Superfuel, a sales assistant for Amazon sellers. In the past, Ben and his team of e-commerce specialists and software engineers have launched 40+ new brands on Amazon, taking them from zero to bestsellers. In his free time, he is either learning from other top sellers or encouraging his 3 daughters in their love for reading. He is reachable at ben [at] superfuel.io.

FAQs

1. What is the Featured Offer Percentage?

The Featured Offer Percentage indicates how often your product was the default "Add to Cart" option on its detail page. A higher percentage means customers are more likely to buy directly from you.

2. How is the Unit Session Percentage calculated?

Unit Session Percentage is calculated by dividing the number of units sold by the number of sessions, then multiplying by 100 to get a percentage. It reflects your product's conversion rate.

3. Why is understanding Page Views important?

Page Views help you gauge customer interest in your products. High page views but low sales may indicate issues with your listing or pricing.

4. What does Ordered Product Sales represent?

Ordered Product Sales is the total revenue generated from the products sold, calculated by multiplying the unit price by the number of units sold.

5. How can I improve my Average Selling Price?

You can improve your Average Selling Price by optimizing your pricing strategy, bundling products, or focusing on higher-priced items.

6. What is the difference between Sessions and Page Views?

Sessions refer to individual visits to your product pages within a 24-hour period, while Page Views count every time a page is viewed, even multiple times within a session.

7. Why should I pay attention to B2B metrics?

If you're targeting Amazon Business customers, B2B metrics help you understand your performance within that segment, allowing for more tailored strategies.