Amazon Canada: What to sell on Black Friday & Christmas!

Introduction

As the festive shopping season approaches, Amazon Canada is set to witness a surge in consumer spending. Black Friday and Christmas are pivotal sales events, presenting opportunities for experienced Amazon sellers to capitalise on seasonal trends and boost their revenue. This guide aims to help Amazon sellers understand which product categories are expected to perform well, how to stock inventory strategically, and identify the trending products that could yield the highest profit margins during this peak shopping period.

Black Friday & Christmas Sales: What to Expect

Amazon Canada’s Black Friday and Christmas sales are known for discounts across various categories, making it essential for sellers to understand which products are hot during this period. Below are the key categories that are expected to see high demand:

Clothing, Shoes & Accessories
- Winter Fashion Trends: Stock up on popular winter jackets, coats, and footwear, especially well-known brands like Columbia and The North Face. These items see high sales volumes as consumers prepare for the cold season.
- Gift-Friendly Accessories: Scarves, hats, gloves, and holiday-themed clothing items tend to sell well. Offering variety and different sizes can help attract more buyers.
Home & Kitchen
- Kitchen Appliances: Items like air fryers, slow cookers, and stand mixers are common purchases. These products are frequently included in the sales with heavy discounts and are popular holiday gifts.
- Festive Home Décor: Christmas-themed décor items such as lights, wreaths, and holiday decorations see a notable spike in demand. Offering bundle deals can help increase the average order value.
Books
- Best Sellers & Box Sets: Books make great gifts, and customers often look for bestsellers and curated box sets during the holidays. Targeting children’s books or niche cookbooks could also yield profitable returns.
- Holiday-Themed Books: Consider listing seasonal titles or popular children’s Christmas books that could be ideal for gifting.
Trending Products to Watch Out for in 2024
- Smart Home Devices: Gadgets like Amazon Echo, Google Nest, and smart plugs are expected to be top-selling items. These products are popular as gifts and often have attractive discounts.
- Wearable Technology: Fitness trackers and smartwatches will likely be part of the trending products list, making them good additions to your store.
- Electric Scooters: With the growing trend in personal mobility devices, electric scooters can be a lucrative product during this season.

Hot 🔥 Products to Sell!

1. Clothing, Shoes & Accessories

Amazon Canada has a great selection of clothing, shoes, and accessories that are bound to be heavily discounted during Black Friday and Christmas sales. You can expect to see markdowns on:

Winter Jackets & Coats: Prepare for winter with deals on branded winter coats and jackets. Brands like Columbia and The North Face often have notable discounts during this time.
Footwear: From running shoes to winter boots, expect great savings on footwear for the whole family.
Accessories: Scarves, gloves, and hats make great gifts and are often available at reduced prices during the sales.

2. Home & Kitchen

If you’re looking to capitalize on consumer demand for home upgrades and kitchen gadgets, focus on the following products expected to see high discounts during the holiday sales:

Kitchen Appliances: Look for big discounts on popular kitchen gadgets like air fryers, slow cookers, and stand mixers.
Home Decor: Christmas-themed home décor like string lights, wreaths, and other festive decorations are often included in the sales, making it easy to prepare your home for the holidays.
Cleaning Supplies: Vacuum cleaners, steam mops, and other cleaning essentials tend to see major price cuts, making it a good time to invest in tools to keep your home clean and tidy.

3. Books

Books are a popular item to buy during the sales, whether for gifting or personal use. Look out for:

Best Sellers: Find discounts on recent bestsellers across genres, including thrillers, romances, and autobiographies.
Children's Books: Christmas is a perfect time to add some new storybooks to your child’s collection, with deals on popular children's series and picture books.
Cookbooks: There are often great discounts on cookbooks that feature new recipes to try out during the holidays.

4. Trending Products for 2024

Smart Home Devices: Expect great deals on Amazon Echo, Google Nest, and other smart home gadgets that are becoming increasingly popular.
Wearable Technology: Fitness trackers and smartwatches, such as Fitbit and Apple Watch, are likely to be included in sales, making them perfect holiday gifts.
Wireless Earbuds: Brands like Sony, Bose, and Apple are likely to offer discounts on wireless earbuds, which continue to be a trending product category.

Tips for Amazon Sellers to Succeed in Black Friday & Christmas Sales

Optimize Listings Ensure your product listings are fully optimized with relevant keywords, high-quality images, and holiday-focused descriptions. Consider adding gift-related tags to attract buyers looking for presents.
Stock Inventory Strategically Predict demand based on historical sales data and current trends. It’s crucial to avoid stockouts during the high-sales period. Use tools like Helium 10 or Jungle Scout to help forecast inventory needs.
Create Bundles and Promotions Bundle complementary products to increase order values. For example, pairing winter hats with gloves or offering a kitchen appliance bundle can attract more buyers looking for better deals.
Leverage Amazon Advertising Increase your ad spend to target holiday shoppers, but be strategic—focus on high-converting keywords. Run Sponsored Product Ads or Lightning Deals to get maximum visibility during peak times.
Utilize Fulfilled by Amazon (FBA) During the festive sales season, FBA can be particularly beneficial due to Amazon’s vast logistics network and ability to ship items quickly. Offering Prime-eligible products gives an edge as shoppers often prefer fast, guaranteed delivery.

Conclusion

Amazon Canada’s Black Friday and Christmas sales offer a golden opportunity for sellers to drive revenue and capture a significant portion of the holiday shopping market. By understanding trending products, optimizing your listings, and planning your inventory effectively, you can maximize your success this holiday season.

If you need personalized guidance or help fine-tuning your strategies, Superfuel AI can assist. Our AI-powered assistant analyzes 36+ key Amazon metrics to identify and address the root causes of sales fluctuations, helping you optimize your storefront and boost sales. Reach out to us at [email protected].

Ben Mathew, Amazon Expert

Ben Mathew is a co-founder at Superfuel, a sales assistant for Amazon sellers. In the past, Ben and his team of e-commerce specialists and software engineers have launched 40+ new brands on Amazon, taking them from zero to bestsellers. In his free time, he is either learning from other top sellers or encouraging his 3 daughters in their love for reading. He is reachable at ben [at] superfuel.io.

FAQ for Amazon Sellers

How do I identify the best products to sell during the holiday season?
Use tools like Helium 10 or AMZScout to analyze trending keywords and sales data. Focus on products with steady demand during the previous holiday seasons and that have potential for significant markups.
When should I start preparing my inventory for Black Friday and Christmas sales?
Ideally, inventory should be prepared and sent to Amazon fulfillment centers by October to ensure availability during the peak shopping days. Delays can result in stockouts and missed opportunities.
How can I stand out from the competition?
Focus on differentiating your products through value-added services like premium packaging, gift wrapping options, and enhanced content with A+ visuals. Exceptional customer service and detailed, festive-themed product descriptions can also make your listings more attractive.