Best Amazon Review Automation Tools

Customer reviews, as a whole, will make or break the reputation of your product if you are an Amazon seller and determine whether or not people will buy. Afterwards, gathering and managing these reviews can be the most time-consuming task for any business operating online, mainly in cases when one has to do it himself. That's where Amazon review automation fits: a hands-free solution to solicit reviews, manage feedback, monitor ratings-all in compliance with Amazon's policies. This toolset makes it easier to collect reviews and, as a result, helps improve your seller ratings and your sales thereafter.

1. ZonGuru Review Automator

Overview:
ZonGuru Review Automator simplifies the process of requesting reviews by automating the Amazon review request system. By using Amazon’s own email template, ZonGuru ensures full compliance with Amazon’s policies while streamlining the review process for sellers.

Key Features:

• Sends review requests to customers who’ve purchased, received, and are less likely to return the product.

• Tracks review requests and displays data in a user-friendly dashboard.

• Full compliance with Amazon’s terms of service using Amazon’s review request template.

• Requires minimal setup: simply switch it on and automate.

Pros:

• Completely automated and Amazon-compliant.

• Simplifies review management and increases chances of five-star reviews.

• Tracks request status for full transparency.

Cons:

• No customization of review request emails.

Best For:
Sellers who need a simple, compliant, and hands-off review automation tool that aligns with Amazon’s terms.

2. FeedbackExpress

Overview:
FeedbackExpress automates the process of requesting reviews and feedback across multiple platforms like Amazon and eBay. It uses smart targeting rules to ensure review requests are only sent to satisfied customers, helping sellers avoid negative feedback and boost their seller rating.

Key Features:

• Smart selective feedback targeting: Only sends requests to happy customers.

• Automated management of negative feedback: Creates customer support tickets for negative reviews.

• Integration across multiple platforms, including Amazon, eBay, and Trustpilot.

• Boosts overall online reputation by connecting to various marketplaces.

Pros:

• Selective targeting reduces the risk of negative reviews.

• Helps resolve negative feedback with customer support automation.

• Supports multiple e-commerce platforms beyond Amazon.

Cons:

• Pricing based on volume might be a constraint for smaller sellers.

Best For:
Sellers who want to increase positive reviews and improve ratings across multiple platforms while minimizing the risk of negative feedback.

3. FeedbackFive

Overview:
FeedbackFive is a comprehensive feedback and review management tool designed for Amazon sellers. It automates feedback and review requests, tracks product reviews, and provides real-time alerts for new reviews or feedback, ensuring sellers stay on top of their reputation.

Key Features:

• Automated feedback and review requests through Amazon’s Request a Review button or custom email templates.

• Real-time feedback and review alerts via SMS or email.

• Tracks and analyzes reviews for individual ASINs and across marketplaces.

• Provides robust analytics to assess campaign performance and review trends.

Pros:

• Fully automates review requests and feedback management.

• Provides detailed analytics for tracking review campaigns.

• Real-time alerts help sellers respond to negative feedback promptly.

• Supports multiple Amazon marketplaces.

Cons:

• Subscription-based pricing may be costly for smaller sellers.

• Limited customization for Amazon’s Request a Review feature.

Best For:
Sellers who need a robust, automated system for requesting feedback and managing reviews, especially those operating in multiple marketplaces.

4. SageMailer

Overview:
SageMailer automates the process of requesting reviews and feedback via Amazon’s “Request a Review” button. It is 100% compliant with Amazon’s policies and offers features like A/B testing, real-time notifications, and review monitoring to help sellers manage their reputation efficiently.

Key Features:

• Automates Amazon’s “Request a Review” button, ensuring compliance with Amazon policies.

• Sends requests in the buyer’s preferred language.

• Provides real-time notifications for reviews and feedback.

• A/B testing for email templates to optimize performance.

• Centralized response center for managing buyer-seller communications.

Pros:

• Fully compliant with Amazon’s policies.

• Saves time by automating review requests and monitoring.

• Supports multilingual requests and multiple marketplaces.

• Provides A/B testing to find the most effective review request approach.

Cons:

• Limited customization for Amazon's review request template.

• Subscription pricing may not fit all sellers’ budgets.

Best For:
Sellers looking for a fully automated, compliant tool to manage Amazon reviews and feedback, especially those needing multilingual and multi-marketplace support.

5. Kibly

Overview:
Kibly is a powerful automated Amazon feedback and review tool designed to help Amazon sellers boost their reviews and sales with minimal effort. It sends timely and personalized emails to customers, requesting reviews and feedback, all while ensuring compliance with Amazon’s terms of service. The setup takes just 3 minutes, and Kibly automates the entire review process, helping sellers collect more five-star reviews and improve customer relationships.

Key Features:

• 100% hands-off automation for review requests and feedback collection.

• Pre-loaded, proven email templates designed to convert and increase reviews.

• Sends personalized, friendly updates to customers about their orders.

• Tracks email performance, order status, and reviews in real time through a dashboard.

• Customizable email templates for tailored messaging.

• Automatically handles negative feedback by redirecting it to customer support.

• Available for Amazon sellers across different country-specific Amazon sites.

Pros:

• Extremely quick and easy setup (3 minutes).

• Fully automated, freeing up sellers to focus on other tasks.

• Proven email templates backed by millions of test emails.

• Works 24/7 with no need for ongoing management.

• Customizable templates for brand personalization.

• Real-time performance tracking through the dashboard.

• Helps sellers increase sales and out-convert competitors, even at higher prices.

Cons:

• Email templates are English-only for now.

• Costs may increase with higher email volume, although automatic top-up refills ensure uninterrupted service.

Best For:
Kibly is ideal for both new and seasoned Amazon sellers who want a fully automated, hassle-free solution for collecting reviews, improving feedback, and boosting sales. It’s particularly suited for private-label sellers or resellers who need a reliable, push-button system to manage reviews.

6. BQool

Overview:
BQool's BigCentral Review Automator allows Amazon sellers to automate their review and feedback requests. This tool ensures full compliance with Amazon's Terms of Service by using Amazon’s official request templates, helping sellers increase their reviews without risking account suspension. The tool automates the tedious task of manually clicking the "Request a Review" button in Seller Central and offers flexible scheduling options for optimized email delivery.

Key Features:

• Amazon Policy Compliance: Ensures that all requests follow Amazon’s guidelines using official message templates.

• Automated Requests: Automatically sends review and feedback requests to buyers without manual effort.

• Customizable Timing: Allows sellers to schedule requests based on the best time and day to improve email open rates.

• Multi-Language Support: Amazon automatically translates the message into the buyer's preferred language.

• Order Filters: Excludes canceled or refunded orders from receiving review requests.

• One Request Per Order: In line with Amazon's rule, only one review request is sent per order.

Pros:

• Fully compliant with Amazon’s Terms of Service, minimizing the risk of suspension.

• Saves time by automating review requests.

• Customizable delivery schedules to optimize email open rates and engagement.

• Multi-language support for global sellers.

• Ability to filter out canceled or refunded orders, improving the quality of feedback.

Cons:

• Limited to one request per order, as per Amazon’s policy.

• Lacks more advanced review management features compared to other platforms.

Best For:
Amazon sellers who want a fully compliant, time-saving solution for automating review and feedback requests without risking their seller account. Ideal for sellers with international audiences who need multi-language support.

Conclusion

From personalized emails to real-time review monitoring, the right Amazon review automation tool saves time, improves customer engagement, and enhances your overall product feedback-all leading to better visibility and sales on Amazon. Choose the one that fits the size of your business and review management style, and start optimizing your Amazon review strategy today!

If you need personalized guidance or help fine-tuning your strategies, Superfuel AI can assist. Our AI-powered assistant analyzes 36+ key Amazon metrics to identify and address the root causes of sales fluctuations, helping you optimize your storefront and boost sales. Reach out to us at [email protected].

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Ben Mathew, Amazon Expert

Ben Mathew is a co-founder at Superfuel, a sales assistant for Amazon sellers. In the past, Ben and his team of e-commerce specialists and software engineers have launched 40+ new brands on Amazon, taking them from zero to bestsellers. In his free time, he is either learning from other top sellers or encouraging his 3 daughters in their love for reading. He is reachable at ben [at] superfuel.io.