How to fight hijackers on your Amazon listing

Are you losing sleep over hijackers constantly undercutting your Amazon listings? Many sellers are facing this frustrating cycle of new hijackers daily slashing prices, only to vanish and reappear under a new seller name.

Are hijackers undermining your hard-earned Amazon sales? This frustrating cycle of unauthorized sellers undercutting your prices can wreak havoc on your business. Here are some of the things we have tried or seen others try:

Premium Packaging: Invest in eye-catching premium packaging and feature it prominently in your product photos. Hijackers who often lack any physical inventory will struggle to replicate this.

Outstanding Warranty: Offer a rock-solid warranty or guarantee that’s clearly visible on your listing. Hijackers won’t be able to fulfill these promises, making your product less appealing to them. But be cautious if your product is pricey to avoid opening yourself up to return fraud.
Brand Registry: If you’re not already brand registered on Amazon, do it as soon as you can. Even if your trademark is pending, this step can help you take Amazon’s support to take down counterfeiters more efficiently.

Amazon Transparency Program: Consider enrolling in Amazon’s Transparency Program. This involves adding a unique code to each product unit, preventing hijackers from shipping counterfeit items. It is an extra cost but is a worthwhile investment if you are stuck with an endless loop of hijackers.

Adjust Your Pricing Strategy: If hijackers are reselling your products purchased from your distributors, leverage your price advantage. Lower your prices temporarily to outcompete them until they’re forced to sell at a loss or face hefty storage fees.
Test Buys and Reporting: Conduct test buys to gather evidence of counterfeit products. Report these violations through Amazon’s Seller Central. It's tedious but a crucial process for maintaining your brand’s integrity.
Stay Vigilant: Regularly monitor your listings for any unauthorized changes. The quicker you spot and report hijackers, the better. There are a couple of software tools that alert you instantly that you could use.

By implementing these seven strategies, you can significantly reduce the impact of hijackers on your Amazon listings. Protect your brand, maintain your pricing power, and ensure that your customers receive only genuine products.

Ben Mathew, Amazon Expert

Ben Mathew is a co-founder at Superfuel, a sales assistant for Amazon sellers. In the past, Ben and his team of e-commerce specialists and software engineers have launched 40+ new brands on Amazon, taking them from zero to bestsellers. In his free time, he is either learning from other top sellers or encouraging his 3 daughters in their love for reading. He is reachable at ben [at] superfuel.io.