How to Sell Amazon Products on TikTok Shop
In recent months, TikTok Shop has skyrocketed in popularity, offering an exciting new opportunity for sellers to tap into an entirely different audience. TikTok has revolutionized the way users consume content, and now, it's disrupting e-commerce as well, allowing customers to buy directly within the app.
With TikTok Shop, sellers can link products directly to their videos, making it easier than ever for users to make impulsive purchases without leaving the platform. Additonally, here’s the link to the Tiktok Shop Academy to learn all about it!
What is a TikTok Shop?
TikTok Shop allows users to sell products directly through the TikTok app, creating a streamlined shopping experience. This means viewers can see a product they like in a video, click on a link, and complete their purchase—all within the app.
Unlike Instagram’s less successful shopping experience, TikTok Shop has seen massive growth in a short time. TikTok has even reported making between $4 million and $7 million per day from products sold through TikTok Shop, signaling that it’s a game changer in e-commerce.
How to Set Up a TikTok Shop to Sell Amazon Products
1. Register Your Business on TikTok Shop
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Create an Account: Head over to the TikTok Shop seller portal (or use a recommended link). You’ll start by creating your account with an email and password, verifying your information along the way.
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Business Information: Depending on how you’ve registered your business, you’ll input your tax identification number (EIN for corporations or social security number for individuals).
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Verification: Provide your tax and business details, which could include your EIN, Social Security Number, and registered business address. Ensure all details are accurate, as TikTok allows only one shop per identification number.
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Choose a Shop Name: Select a professional and recognizable name for your shop. Avoid using terms like “official” or “flagship,” as they tend to lower credibility.
2. Set Up Tax and Shipping Information
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Tax Info: You’ll need to submit tax information (similar to a W-9 form in the U.S.). Complete this step by filling out all the required details.
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Shipping Info: Add your shipping profiles by selecting your shipping locations and rates. If you sell smaller items, such as clothing or accessories, you might want to opt for flat-rate shipping to simplify your process.
3. Add Your Products
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You can add your products manually or by syncing an existing online store (like Amazon or Shopify). If you’re already selling on Amazon, it’s a good idea to link your Amazon listings to streamline inventory management and sales.
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Why Sync Your Amazon Store?: By syncing your Amazon store, you can maintain a centralized inventory hub, allowing you to sell on multiple platforms like TikTok, Instagram, and Amazon simultaneously. This also allows you to access valuable back-end tools like inventory management and analytics.
4. Connect Your TikTok Account
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Once your business account is set up, connect it to your TikTok account. This will allow you to tag your products directly in TikTok videos, making it easier for users to shop without leaving the app.
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After the connection, you can start tagging your Amazon products in your TikTok videos, linking them directly for easy purchases.
Benefits of Selling Amazon Products on TikTok Shop
1. Reach a New Audience
- TikTok’s massive user base, particularly among younger generations, offers a fresh audience that you might not reach on traditional platforms like Amazon.
2. Impulse Buying Power
- By integrating the entire shopping experience into TikTok, users are more likely to make impulse purchases since there’s no need to navigate away from the app.
3. Easy to Manage
- Syncing your Amazon or Shopify store with TikTok keeps everything in one place, allowing you to manage inventory, track sales, and handle customer service all through one platform.
4. TikTok's Algorithm Boost
- TikTok's algorithm prioritizes engaging content, meaning that videos showcasing your products are more likely to appear on the “For You” page, boosting visibility and sales.
Pro Tips for Success
1. Create Engaging Content
- To succeed on TikTok, you need engaging, viral content that resonates with the audience. Make sure your product showcases are creative and fun to watch.
2. Leverage TikTok Ads
- TikTok offers an advertising platform that lets you promote your products to a wider audience. Consider running ads to give your product an extra push.
3. Offer Special Discounts
- Create limited-time offers or TikTok-exclusive discounts to drive traffic and encourage fast purchases.
4. Track Analytics
- Use TikTok’s analytics to track the performance of your videos and adjust your content strategy accordingly. Understand what’s working, what isn’t, and iterate for better results.
Conclusion
Selling Amazon products on TikTok Shop can be a lucrative opportunity for sellers looking to tap into a new, growing audience. With easy setup, seamless integrations, and TikTok’s powerful algorithm, it’s never been easier to showcase and sell products directly within the platform. If you’re already selling on Amazon, extending your business to TikTok Shop can be a smart way to diversify your revenue streams and drive more sales.
If you need personalized guidance or help fine-tuning your strategies, Superfuel AI can assist. Our AI-powered assistant analyzes 36+ key Amazon metrics to identify and address the root causes of sales fluctuations, helping you optimize your storefront and boost sales. Reach out to us at [email protected].
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Ben Mathew, Amazon Expert
Ben Mathew is a co-founder at Superfuel, a sales assistant for Amazon sellers. In the past, Ben and his team of e-commerce specialists and software engineers have launched 40+ new brands on Amazon, taking them from zero to bestsellers. In his free time, he is either learning from other top sellers or encouraging his 3 daughters in their love for reading. He is reachable at ben [at] superfuel.io.
FAQs: Selling Amazon Products on TikTok Shop
1. Can I sell my existing Amazon products on TikTok Shop?
Yes! You can easily sync your existing Amazon store with TikTok Shop, allowing you to manage inventory, pricing, and orders from a centralized hub. By connecting your Amazon store, you can sell on both Amazon and TikTok seamlessly.
2. Do I need a separate inventory for TikTok Shop?
No, when you sync your Amazon or Shopify store with TikTok Shop, your inventory will be automatically managed in one place. This way, any changes in stock levels, pricing, or orders on one platform will be reflected across all synced stores.
3. Is there any difference in fees between selling on Amazon and TikTok Shop?
Yes, while Amazon has its own fulfillment and referral fees, TikTok charges different fees for selling on its platform. It’s important to review TikTok Shop’s seller fees and factor them into your pricing strategy. Always check TikTok Shop's seller dashboard for updated fee structures.
4. How do I promote my Amazon products on TikTok Shop?
Once your TikTok Shop is set up, you can create engaging content that showcases your products. Tag your products directly in your TikTok videos so viewers can buy with just a few clicks. You can also use TikTok Ads to boost your product's visibility and reach a larger audience.
5. What are the best types of products to sell on TikTok Shop?
Products that appeal to TikTok’s younger, trend-savvy audience tend to perform well. Fashion, beauty, tech gadgets, and home goods are popular categories. Make sure your products are visually appealing, as TikTok is a video-centric platform, and your content should highlight the product's value in a creative way.