Super Prompts To Improve Listings Using Competitor Reviews

16 January 2025
Ben Mathew

We all know Amazon is a crowded competitive marketplace.

Customers are looking for solutions that meet their specific needs.

Customer reviews (own + competitors) can be a great place to find what customers value. Using these in our content (images, title, bullets) can accelerate our conversion.

We ran multiple experiments with real examples to build Power Prompts that:

  1. Analyse our customer reviews

  2. Analyse competitor customer reviews

  3. Compare insights with our existing images, title and bullets

  4. Identify super important customer value to include in our image, title, bullets

Here is the step by step guide:

We’re analysed this Men’s Wallet by Marzahar, using reviews insights from its competitor’s ASINs from Himi, Wise Owl and Cochoa

Step1: Collect our data

Copy our title, bullet, images and 40 customer reviews (first 4 reviews’ pages). We did it manually, but you can use a tool like NoDataNoBusiness by Adrien Velter.

Step 2: Collect competitor data

Copy 40 customer reviews for each of the top competitors. We did this manually as well.

Step 3: Identify customer value

Paste our title, bullet and reviews, along with competitor reviews in our Prompt 1. We used chatgpt’s o1 model that gave us the best output.

Prompt 1’s main job is to highlight what customers like about our products and competitor products. Link to prompt 1 here.

See how awesome prompt Chatgpt’s output is here. (for reference you refer to our prompt 1 Chatgpt chat here.)

Step 4: Improve our listing with customer value

Paste prompt 1 output, our title, bullet and upload our main images, in our Prompt 2.

Prompt 2’s main job is to highlight what exactly to add to our images, title and bullets based on what is important to customers. Link to prompt 2 here.

See below how specific and insightful Chatgpt can be. (for reference you refer to our prompt 2 Chatgpt chat here.)

If you find this useful, do reshare or comment, and I’ll share more super prompts that you can use to accelerate your Amazon business.